British celebrity hair colourist Josh Wood has joined forces with mobile fashion and styling gaming app Drest as a 'permanent hair colour expert', and will 'lead the colour direction for the luxury styling app, further elevating the range of hairstyles on offer’.

Drest users will also have the opportunity to take part in online challenges to win prizes, including a 'digital colour consultation with Wood', who commented 'I'm excited to showcase our three new and exclusive colourful hair looks, which are hot off the runway and already sported by some of our VIP clients, straight to your mobile'.